AIM Steel International, USA’s largest steel fabricators recently set its foot into India with an aggressive business plan. Steel 360 spoke to Omar Ali, VP – International & Domestic Affairs, AIM Steel International, USA on the company’s current business and future plans.
ASI has over 400 employees when we take into consideration sister companies and joint ventures with a yearly volume of over 300,000 MT of fabricated steel. The company has completed projects in Pakistan, Iraq, Vietnam, Guam, Dubai, Brunei, Indonesia & Germany among other locations. The project sizes range from small 100 MT to over large projects at 20,000 MT. The best of its work has been with the United States Department of Defense. The company’s joint ventures & alliances include AIM Fabricators, Roots Steel International and AIMRoots.
Q From Panama to all across the world; we would like to know about this journey and challenges those came on the way?
Our journey has been very difficult and challenging. From countries those welcomed our presence, to areas those were hostile. We first started out as a very small fabricator that only did 4,000 MT annually, but through mergers & acquisitions we have grown considerably. 90% of our work was in the USA but after the USA economy suffered, it greatly forced us to seek work around the world. Our profit margin was very small in North America, so we knew there has to be a better way. Despite many barriers on entries to work in other countries, we pushed the strategy forward, which resulted in tremendous growth.
Q Where all in the world is the presence of Aim Steel International? Are there more locations Aim is planning to set up its centers in the future?
Our presence is throughout the USA, UAE, Saudi Arabia, Africa, South Asia, and Turkey. We currently plan to open an office in Kolkata (India) and London (England).
Q Our readers would like to know the response Aim is getting from Indian market? If you can share a few Indian market characteristics, different/peculiar from other countries in the world?
We are getting great response for the need of our presence in India, as applicable to Structural Steel fabrication for construction projects. India has good large steel fabricators who produce quality work. But, we notice that many small to medium size companies do not have the same quality assurance as needed in the world market. Many of the small to medium size companies fabricate a large portion of steel in their yard and not under controlled conditions. We have spoken to many fabricators who need our financial support and more importantly, our help in setting up their facility to assure QC, project managing and protocols adhering to quality control measures, in hope that they would have greater opportunities to handle more tenders.